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As Art Director at Rockyou Inc., I simplified the kitchen in Bakery Blitz to match Sugar’s self-built airship. I identified key materials—wood, fabric, ceramics—and led the design, moving away from steampunk to focus on the ingredients.
We moved from the original steampunk concept (left) to a simpler solution that fits the narrative (right).
The simpler solution also allowed the team to scale appliance upgrade options and create a distinct visual differentiation. (above)
One challenge was showing when kitchen appliances were operating across different upgrade levels. Instead of creating unique animations for each upgrade, I led the team to a scalable solution: representing the cooking process inside a bubble, using one set of animations that worked across all levels.
Sample art and animation development for kitchen appliances as well as characters by Irena Kuo.
We teamed up with Design, Product, and Engineering to bring each land to life. As Art Director, I shared visual guides and color palettes to keep everyone aligned. The collaboration was super fun, and it was awesome to watch the team turn ideas into reality!
Key inspiration for environment, kitchen appliances, and desserts.
Land design concept by Nicc Balce, production art by Drew Lytle
Appliance design by Drew Lytle
Character design by Ubin li and dessert design by Kelly Kusumoto
I collaborated with the Design team to create an engaging storybook mode, inspired by Disney's Golden Books from our childhood. The team loved it, and we successfully incorporated it into the game flow.
Inspiration for Story Mode
Story mode artwork by Ubin Li
I collaborated with the Creative Director and supervised an outsourcing team to deliver the launch trailer. I provided feedback on storyboards, 3D models, lighting, and composition through to completion. It was a fun project that got the team really excited.
In conclusion, here are some of the beautiful artworks created by our talented team, including Ubin Li, Nicc Balce, Drew Lytle, Hannah Katz, Kelly Kusumoto, and Irena Kuo (Animation). We’re incredibly proud of the final product.
Thank you for taking the time to check it out!
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