As Founder and Creative Director at Cotton the First LLC, I oversee product roadmaps and factory operations to meet quality, cost, and time targets. I drive creative direction across production, sales, and customer loyalty marketing. Below are examples of marketing videos, including product introductions, tutorials, and customer-centric campaigns.
Your shirt has a story: Truly Local Collection
Reduced demand uncertainty, waste, and returns with a preorder strategy that decoupled product delivery from the international supply chain.
Signature Prints
Taking ordinary ideas, drawing them into a picture and bringing them to life. Because you don’t need a lot, you just need a few great pieces. Showcasing the unique prints of San Francisco memorable culture, from crafted coffee to windblown umbrellas, I bring a modern take to slim-fit shirts.
Brand Illustration and Usage
I use illustration to connect customers to Cotton the First. An extension of the brand that tells stories through a one of a kind creation, emphasizing San Francisco as the brand DNA. I also adds a twist to the backdrop design by hiding shirts in it.
How many shirts can you find in this backdrop?
I use this illustration as part of the booth design, functioning as a wall backdrop that invites customers into the shop.
Real-world application of the backdrop at in-person popups.
Marketing Campaigns
From going behind the seams, to a customer-centric campaign like #DADSTORIES, I invited customers into the narrative and put their needs front and center. I owned and executed these campaigns from start to finish, increasing customer loyalty and engagement.
#DADSTORIES Campaign
a series of engaging videos, blogposts, and email marketing featuring 5 Dads customer interviews.
Behind the scene video of the photoshoots that I directed for the shirt products.
Final product images can be viewed on cottonthefirst.com
An educational video featuring my first generation mask design and how to put the strap adjuster back on. Currently at over 44,000 views, I'm very proud of this very simple tutorial.